Athlerse Whitepaper
  • INTRODUCTION
    • Introducing Athlerse
    • Disclaimer
    • Our Vision
    • Target Market & Sectors
    • Existing Problems
    • Product Proposition
    • Why Athlerse?
    • Definitions
  • HOW DOES IT WORK?
    • Top-quality Workouts for Free
    • Get Rewarded for Your Training
    • Extend Fitness Functionality
    • Discover Full Web3 Potential
    • Social Interaction with Athletes
    • Go-to-Market Strategy
  • Technical Aspects of Athlerse
    • Technology Stack
    • Web3 Tech Aspects
    • Blockchain Infrastructure
    • Trackers Integration
  • Athlerse AI Initiatives
    • Athlerse AI Functions
    • Personal Workout Plans
    • Smart AI Workout Analysis
    • Posture Analysis and Correction
    • AI-Powered Predictive Analytics
    • Voice Guidance & Virtual Trainer
    • AI-Powered Nutrition
    • Technical Overview
    • Athlerse AI Summary
  • Tokenomics
    • Tokenomics: Introduction
    • Tokenomics and Valuation
    • GYM Coin
    • $ATHL Token
  • Business Model
    • Product Financials & Monetisation
  • Roadmap
    • Roadmap
  • TEAM & PARTNERS
    • Meet the Core Team
    • Incubators & Partners
  • Use Cases
    • Use Case 1: Fit Mum
    • Use Case 2: 18 Years Old Teenager
    • Use Case 3: Trainer
  • OFFICIAL LINKS
    • Athlerse Website
    • Athlerse for Coaches & Athletes
Powered by GitBook
On this page
  1. INTRODUCTION

Target Market & Sectors

PreviousOur VisionNextExisting Problems

Last updated 9 months ago

According to market research, the fitness industry has been steadily growing over the years and is expected to reach a value of $430 billion by 2028 (it is our Total available market, TAM). However, the online and digital fitness market is growing even faster, with a projected value of $85 billion at a compound annual growth rate (CAGR) of 49.12% (it is our Serviceable available market, SAM). (TBRC Business Research, 2022).

The online fitness market is dominated by North America, as it has the largest share of the market due to the presence of various health and wellness organizations in the region. The focus on precision medicine and personalized care has also contributed to the growth of the market. Augmented and virtual reality technology is also becoming increasingly popular in the region.

The Asia-Pacific region is expected to witness the fastest growth in the online fitness market. This is due to the increasing adoption of virtual/online fitness solutions and pro-fitness government policies. In addition, the proliferation of mobile devices is driving the growth of mobile health and wellness apps that offer on-demand and live streaming fitness classes, making them a cost-effective option for developing nations in the region.

The other significant regions, including Western Europe, Eastern Europe, South America, the Middle East, and Africa, are also expected to contribute to the growth of the online fitness market.

This trend highlights the increasing demand for fitness apps and online training programs as people seek convenient and flexible ways to stay fit and healthy. The rise of technology, including blockchain and artificial intelligence, is also changing the way people approach fitness and providing new opportunities for engagement and incentives.

As the fitness industry continues to evolve, companies like Athlerse are well-positioned to capitalize on this growing trend and revolutionize the way people train and stay fit. Using a combination of Web2 and Web3 strategies Athlerse aims to acquire a user base of more than 50 million in just six years. With the revenue exceeding $700 million (SAM, Serviceable Obtainable Market), Athlerse is positioned to be a significant player in the digital fitness market.