Product Financials & Monetisation
Last updated
Last updated
On Athlerse we created a unique circular economy that rewards its users sustainably and provides us with the possibility to grow the product. Our financial model is designed to ensure that our users feel incentivized to use our app consistently and reach their fitness goals, while at the same time, ensuring that we have multiple sources of income that keep the ecosystem thriving.
One of the key pillars of our financial model is that we have several sources of income, including traditional Web2 app sources such as subscriptions and course sales. We combine it with several Web3-specific sources of income, such as NFT equipment sales and tournament tickets, fees from all transactions with tokens and NFTs. Other sources of revenue come from sponsorship, in-app and in-shop advertising, and future full-spectrum partnerships with brands.
We also plan to develop our own fitness trackers that will add another revenue stream for us. New revenue streams to be developed later, such as corporate packages and functionality sales, to add even more diversity to our revenue model. Our goal is to create a sustainable ecosystem that rewards our users and allows us to grow and innovate over time. Our revenue model is diversified to ensure that we are not overly reliant on any one source of income, which helps us remain sustainable in the long run.
The $ATHL token plays a crucial role in our financial model, as it is the reward mechanism for power users who consistently reach their fitness goals. These users can exchange their $ATHL tokens for USDT and withdraw them. For users who are not as consistent, the rewards shop is always available.
We plan to reinvest a large percentage of our revenue from all streams into our community as rewards, up to 30%. Every operation leads to the buyback of the $ATHL token to increase the size of our treasury for rewarding users. This ensures that the circular economy stays balanced and that our users are consistently incentivized to use our app.
To sum up, there are four key points in that:
Several sources of income from: traditional Web2 apps sources, like subscription and courses sales, and Web3 sources like NFT sales and commissions on all the transactions.
$ATHL token regards (exchangeable to USDT and available for withdrawal) only for power users, the users who reach their fitness goals and consistently maintain their level. For the users who are not consistent in training the rewards shop will be always available.
Reinvesting a part of our revenue from all sources to user rewards
In addition, every Web2 user will have a wallet created behind the scenes with all the operations involving it. They can claim the wallet ownership anytime they want and become Web3 users. This feature allows us to onboard more users into the world of Web3 and grow our community sustainably.
Our revenue model includes several sources of income, such as
Pro-subscriptions for the Web2 mass audience
NFT equipment sales for Web3 users
NFT tournament tickets for Web3 users
Fees from all transactions with tokens and NFTs (tokens, NFTs,
Fees from selling courses, athletes blogs subscriptions and private lessons
Revenue from sponsorship, in-app and in-shop advertising, and future full-spectrum partnerships with brands
Corporate packages and functionality sales
Own fitness trackers to be developed
It's important to note that while we believe in the potential of our financial model, nothing in this document should be regarded as a representation or warranty in relation to the achievement or reasonableness of any plans, future projections or prospects, and nothing in this document is or should be relied upon as a promise or representation as to the future. Any investment decision should be made after careful consideration of all the risks and disclaimers set out in this document.
